Oct
7
The Power of Email Marketing
October 7, 2008 |
Did you know that by just sending an email you can create cash on demand?
Minutes after sending an email you can start seeing a response and orders at a low cost. No stamps, no printing. Emails are virtually free.
But there’s a catch. If you’ve been on the net for a while maybe you’ve heard of spam. Known as unsolicited commercial email. Sending emails without permission. These are mostly get rich fast schemes.
This is a big mistake. You can have your site shutdown and you can be blackballed for the Internet community. So Don’t Do It! You don’t have to go through all that because getting permission is easy.
There’s also bulk email. Bulk email is popular simply because it’s cheaper than traditional bulk email. Trying bulk email can cause trouble. Internet citizens will complain to your Internet Service Provider (ISP). Your account can and will be closed.
The type of email you should consider is Opt-In Direct email. You can advertise in targeted ezines and rent Opt-In Direct email lists. All recipients opt-in to receive offers like yours. They’re more costly than unsolicited bulk email marketing and are far more effective. Without a good list of people who opt-in email marketing won’t work for you.
Here’s 7 ways to collect opt-in email address:
1. Pop-ups on entry or exit they are both effective.
2. Subscriber Box-You should prominently provide on each of your site’s page. This will increase your sign-ups
3. Postcard- If your customer list is mainly offline you can send and offer an incentive for them to send back their email address.
4. Contest- Are a great way to capture opt-in email addresses because most will have to give you their correct address so they can be informed when they win,
5. Advertise Your Autoresponder Address- Run ads or promotions and use an autoresponder email address—this way you will capture all email information from interested prospects.
6. Capture Using Simple Forms-Any time a customer of prospect phones you, walks in or does business with you in an opportunity to capture their email
7. Give Aways-Free ebooks, software, anything.
Manage your list by using a web-based list server. List servers are good because they send one email message to your list server and broadcast to the entire list. They automatically remove request, subscriptions and bad emails.
Or you can use software on your computer. You can personalize your email. If your list is big it may take a long time to get all emails from your computer.
Format your email to make your messages 65 characters or less. Use fixed width font like Courier New at 10 points when writing after you’ve edited email several times. Save as .txt file.
Here are some more important things you should be aware of when using permission email without getting in trouble for spamming
1. Give people an option offering to be removed from your list
2. Remind people how they got on your list
3. Making your link clickable
If you would like more information on how you to use email marketing to get more leads please click the link in the resource box below.
Resource Box:
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Article Source: The Power of Email Marketing
